When it comes to the issue of search engine marketing, Link Building is one of the most important part to do. There are multiple approaches to take to build links to a website effectively and efficiently. However, sometimes, some approaches are bad ones, which will waste your time and energy and even lead to possible damage to your website.
Here we list some bad ways to build backlinks to your website, which you should try your best to avoid.
First of all, submitting your website to 200 cheesy paid directories that send zero traffic and sell offtopic run-of-site links doesn’t make sense and cost you lots of money. What you should do is actually focus on some relevant directories of high quality and will bring you some quality traffic.
Secondly, listing 100 Web sites in your signature file on different forums make you a spammer. It will only get you banned, penalized, or filtered from the major search engines.
Thirdly, signing signing blog comments with spammy keywords instead of with your real name, or saying nothing unique or relevant to the post at hand, will only make you a blog spammer.
Fourthly, exchanging links with irrelevant websites or the ones of bad quality is a bad move, which will result in lowering the rank of your own site instead of improving its ranking.